Operation Hat Trick (OHT) Continues Licensing Partnership with Colosseum Athletics as its Official Headwear and Apparel Licensee
HAMPTON, NH, and Compton, CA - September 18, 2025 – Operation Hat Trick (OHT), an innovative non-profit supporting the recovery of wounded service members and veterans, announced they are continuing their partnership with Colosseum Athletics, OHT’s official headwear and apparel licensee.
The partnership began in 2019, with Colosseum offering OHT co-branded products to more than 120 Universities and colleges nationwide. The partnership has allowed OHT increased exposure at Fanatics, as well as University bookstores, retailers such as Dick’s Sporting Goods, Scheels, Academy, Rally House and more.
Over the last six years, OHT co-branded product by Colosseum has brought in more than $55 million in retail sales. These dollars have allowed OHT to make more than $6 million in donations to nonprofit organizations that align with OHT’s mission of providing support to wounded and recovering service members and veterans.
“Colosseum has far surpassed our expectations in terms of commitment to our brand, community outreach, and customer service,” says Dot Sheehan, CEO/Founder of Operation Hat Trick. “Their commitment to us has been top-level. They are definitely our top grossing company, which has given them the distinguished honor of being our official headwear and apparel partner. We are thrilled to continue our partnership with a true leader and steward in the industry,” Sheehan concluded.
Colosseum has raised OHT’s visibility in the college space and beyond, with opportunities at the pro- and minor leagues as well. They have also made additional commitments to OHT by sponsoring and providing products for events for other nonprofit organizations.
The headwear and apparel products include the most comprehensive military camouflage and Americana theming ever offered in apparel at the college level.
“Colosseum is honored to continue our great partnership with Operation Hat Trick and to be named the Official Partner of OHT,” says John Pfeifer, Executive Vice President of Colosseum Athletics. “This designation (of official partner) reflects our deep commitment to supporting wounded service members and veterans, while amplifying OHT’s mission across the nation. Together, we are proud to create meaningful impact and lasting awareness for those who have sacrificed so much for our country.”
About Operation Hat Trick
Operation Hat Trick is recognized by GuideStar as a Platinum seal of transparency organization for its responsible stewardship (https:/learn.guidestar.org/platinum). Dedicated to Nate Hardy and Mike Koch, two Navy SEALs who were killed in Iraq in 2008 and are buried side by side at Arlington National Cemetery, OHT never forgets their sacrifice.
OHT is differentiated from other veteran-focused nonprofits by its innovative operating model. OHT pioneered the first national philanthropic co-branded cause marketing retail apparel licensing program. Rather than relying on donations to raise money, OHT receives a royalty on every product purchase of co-branded apparel and merchandise in conjunction with over 500 supporting American colleges and universities, as well as many NHL, NBA and MiLB teams. Its products are also available via online retailers such as Fanatics, Amazon and national retailers including Cracker Barrel, Dick’s Sporting Goods, Academy Sports & Outdoors, Kohl’s, Lids, Scheels and more. Support and learn more about Operation Hat Trick by visiting operationhattrick.org.
To date, Operation Hat Trick has donated almost $6 million dollars to 138 organizations across 43 states.
About Colosseum Athletics
Since 1992, our dedication at Colosseum Athletics has always been focused on delivering fans exceptional products of the upmost quality and value, all while paying homage to university traditions and the college experience. Whether you find yourself on campus, or beyond, we’ve thoughtfully crafted and designed each of our products to last as long as your memories do. For more information, visit ColosseumAthletics.com.
