Operation Hat Trick Announces New and Expanded Headwear Licensing Agreements with Colosseum Athletics, Top of the World by Fanatics and Zephyr to Support Injured Veterans And Service Members
HAMPTON, NH (January 19, 2021) – Today, Operation Hat Trick (OHT) announced new partnerships in the headwear category with Colosseum Athletics, Top of the World (TOW) by Fanatics and Zephyr.
OHT has granted these three licensees non-exclusive rights to produce a comprehensive line of high quality OHT branded and co-branded headwear for men, women, and youth, which will be offered to select retailers with an interest in supporting injured veterans and service members. The co-branded program is managed through the Global and Scholastic Brands division of CLC, the exclusive licensing agency for OHT.
The headwear lines will incorporate the most comprehensive military camouflage and Americana theming ever offered in headwear at the college level. It will also be made available to professional league teams and other brands interested in supporting the military through co-branded efforts. ’47, an industry leader in the headwear category, will remain a headwear licensee for OHT, a position it has held for several years.
“As the Pandemic hit, it was clear headwear was going to have serious challenges. So, OHT made the decision to add partners so it would always be able to satisfy all consumer buying,” said Dot Sheehan, Founder and CEO of Operation Hat Trick. “We are very thankful to all who believed in OHT enough to add us to their brand’s offerings.”
Operation Hat Trick, a 501c3 organization, increases awareness, support and funding for the recovery of wounded service members and veterans through the sale of branded merchandise, proceeds of which are distributed to selected organizations that support OHT’s mission. OHT’s unique licensed product business model was born in college licensing and is the first of its kind. The brand is widely supported by professional sports leagues, colleges and universities and a growing list of brands in and outside of sports.
About Operation Hat Trick
OHT generates awareness, support and funding for the recovery of America’s wounded service members and veterans. The organization pursues these goals through the sale of OHT branded merchandise, proceeds of which are distributed to selected organizations supporting the OHT mission. Operation Hat Trick is supported by more than 500 universities and colleges, 130 high schools, 21 National Hockey League teams, 15 NBA teams, 165 high schools, more than 70 Minor League Baseball teams, and over 80 companies. For more information, to give online or to purchase OHT apparel and merchandise, visit www.operationhattrick.org.
About Colosseum Athletics
Established in 1992, Colosseum Athletics is a privately owned collegiate apparel manufacturer holding over 500 licensing agreements with colleges and universities across the nation. Ranked as the 3rd largest collegiate apparel and non-apparel company in the US, Colosseum Athletics designs a full fashion apparel line, including men’s, women’s, youth, girls, toddler, and infant. With an industry, leading design team integrating each season’s latest trends into the collegiate apparel line, Colosseum sets the standard in fashion, quality, value and service. By keeping the Fan #1, we will continue to Own The Stands!
About Top of the World by Fanatics
Top of the World by Fanatics ranks as one of the top collegiate licensees in the country and has been the largest collegiate headwear licensee for many years. TOW holds more than 800 university licenses, including exclusive apparel and/or headwear partnerships with premier universities including Oklahoma, Florida, Kentucky and more than 45 universities in the mass market retail channel. Top of the World by Fanatics became a Fanatics brand in September 2020 and operates a world-class headwear operation in Norman, Okla., in support of Fanatics innovative vertical commerce model.
About Zephyr
Zephyr Headwear was established in 1993 by former sports retailers who weren't satisfied with the hats they had to sell in their stores. Zephyr initially focused on improving college hats and quickly became a major hat company by innovating many of the styles and treatments that are common in headwear today.
Also commonly known as the "Z Hats", Zephyr is the authentic college hat with a loyal following of those who only wear the Z. Zephyr make hats for over 800 colleges, and channel that same energy and creativity into building custom hats of all types for pro sports teams, clothing brands, and companies everywhere.
About CLC Specialty Brands
The Specialty Brands division of CLC, a global leader in brand licensing, develops retail extensions and consumer engagement opportunities for top sports, entertainment, and lifestyle brands. CLC is part of Learfield IMG College, which unlocks the value of brands through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for customer engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. The company is headquartered in Plano, Texas.
