Operation Hat Trick Announces Logo Updates and Brand Refinement

HAMPTON, NH (October 25, 2018) – In celebration of its 10th anniversary and more than $1 million donated to organizations that support its mission since 2014, Operation Hat Trick (OHT) announces a refinement of its visual identity. Working with IMG College Licensing (IMGCL), OHT has updated its brand style guide and supporting graphics to help strengthen the OHT brand while streamlining visual elements that reinforce its mission of generating awareness and support.

Visual identify updates include refining the OHT 5 Star logo and logo with tagline, as well as Operation Hat Trick word marks. Additionally, IMGCL created camouflage patterns that are unique to OHT for use in products and marketing collateral. The product hangtag, which shares the OHT story and mission with consumers and is applied to all OHT merchandise, was also updated.

“For the last 10 years, OHT logos have been placed alongside the marks of top sports brands and organizations that have partnered with us to make a difference in the lives of service members and veterans recovering from visible and invisible injuries,” said Dot Sheehan, Founder and CEO of Operation Hat Trick. “Our refined marks and camo pattern will help reinforce our unique brand messaging and further define our mission with our partners and in the marketplace.”

Operation Hat Trick, a 501c3 organization, increases awareness, support and funding for the recovery of wounded service members and veterans through the sale of branded merchandise, proceeds of which are distributed to selected organizations that support OHT’s mission.

“OHT sets the standard for purchases with a purpose, and we are proud to help them further develop their brand and licensing program,” stated Brian White, IMGCL’s Vice President of Partner Services/New Business Development. “As a long-time partner and supporter of OHT, we are committed to helping them fulfill their inspiring mission.”

About Operation Hat Trick

Operation Hat Trick increases awareness, support and funding for the recovery of wounded service members and veterans through the sale of branded merchandise, proceeds of which are distributed to selected organizations that support OHT’s mission. Started after hearing a radio broadcast where the question of the day was “what is the one thing head wounded soldiers coming back from Iraq and Afghanistan want the most?” And the answer, a baseball cap, Operation Hat Trick has grown into an international brand. Operation Hat Trick helps to fill critical gaps in care that the government or other agencies and programs do not cover. The non-profit is supported by over 350 colleges and universities, 150 high schools, 21 NHL teams, 15 NBA teams, 80 Minor League Baseball teams, as well as over 80 Companies. For more information, to give online or to make a purchase of OHT merchandise, products and apparel, visit www.operationhattrick.org.

About IMG

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.