Michigan State University named a finalist for first Operation Hat Trick award for commitment to improving injured U.S. veterans’ lives

HAMPTON, N.H., May 17, 2016 – Operation Hat Trick, a non-profit organization dedicated to supporting wounded U.S. combat veterans, has recognized Michigan State University’s outstanding efforts in generating awareness and support for the recovery of wounded U.S. combat veterans by naming the school as a finalist for its first Excellence in Service Award. In addition to the award, Operation Hat Trick will make a donation to a veterans’ organization of the winning university’s choice.

Operation Hat Trick (OHT) donates a portion of each sale of OHT branded merchandise to those selected organizations that support the recovery of wounded service members and veterans. Michigan State has demonstrated its commitment to supporting veterans by generating sales of branded merchandise and promoting Operation Hat Trick at sporting events and through its social media channels.

Michigan State helped OHT fund veterans’ organizations by prominently displaying OHT products in its own retail locations and encouraging retailers who carry the university’s merchandise to do the same. It also promoted OHT to its social media followers, raising awareness of veterans’ issues. Combined, the university’s efforts generated thousands of dollars in donations to help veterans recover from the visible and invisible injuries suffered in combat.

Operation Hat Trick Founder and President Dot Sheehan will present the Excellence in Service Award on May 17 at the Collegiate Licensing Company Annual Seminar in Atlanta.

“Michigan State University has shown the kind of commitment to our veterans that we’re hoping to inspire all over the country,” Sheehan said. “Raising funds is a critical part of meeting their needs, but just as important is raising awareness of their struggles so we never forget our obligation to help them overcome their injuries and enjoy full lives.”

Michigan State was one of four finalists that included the University of Alabama, the University of South Carolina, and Fresno State University. The finalists were chosen based on their efforts to fully integrate OHT on their campuses through a presence in their bookstores and other retail outlets; promoting veterans’ causes through their social media properties; and helping generate sales to finance donations.

Operation Hat Trick is dedicated to American service members as they recover from the visible and invisible wounds of war and move past the traumas of battle so they can focus on their lives and families at home.

Through the sale of branded merchandise and member donations, Operation Hat Trick donations have helped dozens of organizations that provide direct services and support to wounded service members and veterans. They include: Project Sanctuary, The Yellow Ribbon Fund, Easter Seals/Veterans Count, the Navy SEAL Foundation Semper Fi Fund, the Warrior Bonfire Project, Liberty House, Ironstone Farm, Mac-v Veterans Alliance, Homes for Our Troops, and Walter Reed National Military Medical Center. The non-profit organization has partnered with hundreds of sports teams, including more than 270 universities and colleges, 130 high schools, 21 National Hockey League teams, more than 70 Minor League Baseball teams, and over 50 companies.

About Michigan State University
Michigan State University Spartans work every day to advance the common good in uncommon ways. Together we tackle some of the world’s toughest problems to find solutions that make life better. The nation’s pioneer land-grand university, MSU is one of the top research universities in the world. Home to nationally ranked and recognized academic, residential college, and service-learning programs, MSU is a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders. Please visit www.msu.edu for more information.

About The Collegiate Licensing Company
The Collegiate Licensing Company (CLC), the trademark licensing affiliate company of IMG College, has been the leader in connecting passionate college fans to their favorite college brands for more than three decades. CLC represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy, and the NCAA. The collegiate partners that entrust CLC to protect, promote, and grow their brands comprise nearly 80% of the $4.6 billion retail market for collegiate licensed merchandise. For more information please visit www.clc.com.

About Operation Hat Trick
OHT generates awareness, support and funding for the recovery of America’s wounded service members and veterans. OHT pursues these goals through the sale of OHT branded merchandise, proceeds of which are distributed to selected organizations supporting the OHT mission.

For more information, to give on line or to purchase OHT apparel and merchandise, visit www.operationhattrick.org.47 Brand (www.47brand.com) and The Collegiate Licensing Company (www.clc.com) are the exclusive headwear and licensing partners of Operation Hat Trick.