Dot Sheehan

Founder, President and CEO

Dot Sheehan is the Founder, President and CEO of Operation Hat Trick,a non profit organization that “supports the recovery of wounded service members and veterans through the sale of OHT branded merchandise,proceeds of which are donated to those organizations that support OHT’s mission”. From a simple idea,Dot has created a brand that has grown into a multi million dollar business at retail and is a globally recognized.

Prior to Operation Hat Trick, Dot was the Senior Associate Athletics Director for External Relations at the University of New Hampshire for almost 20 years. She oversaw all areas that affected the external public at this Division I, 20-sport University.

Prior to her time in the Athletic Department, Dot was President of Sheehan Sports Marketing, a consulting firm that represented professional athletes on the marketing side of their lives. She forged partnerships with corporations whose goal was to have their brand partnered with sports

Dot was one of the first female “agents” in sports and has continued to work with women whose goal is to make sports their career. In 2012, she was awarded the UNH Alumni Association Profile of Service Award for contributions made to the university. She also received the 2013 Innovators’ Award for her vision and work with Operation Hat Trick. She is the first female and the first UNH staff member to receive the award.

Dot lives in Hampton,NH


Steve Hardy

Board Member

Steve Hardy is the father of Nate Hardy, to whom OHT is dedicated. Steve retired in 2014 as professor of kinesiology and affiliate professor of history at the University of New Hampshire, where he won awards for excellence in research and teaching.

Before UNH, Steve taught sport management and sport studies at the University of Washington, Robert Morris College, Carnegie Mellon University, and the University of Massachusetts. His publications include How Boston Played (1982, 2003), Sport Marketing (1993, 2000, 2007), and numerous articles, book chapters, and reviews in academic presses. His new book (with Andrew Holman) Hockey: A Global History will be published by University of Illinois Press in November 2018.

Steve and his wife Donna (pictured with Steve, above) live in Durham, N.H., where they raised three wonderful sons: Josh, Ben, and Nate. Josh died of brain cancer in 1993 at age 18. Ben is married and lives happily in Vermont.


Andy Beaupre

Board Member

Andy co-founded Beaupre & Co. Public Relations, a national communications firm that grew to a top-10 ranking among U.S. independent technology agencies. More than 30 Beaupre clients were memorably and authentically branded, increasing valuations and triggering acquisitions collectively valued at more than $20 billion. Beaupre & Co. was acquired by Brodeur Partners and Omnicom (NYSE: OMC).

He currently heads up the social responsibility practice, working with non-profit, consumer, business-to-business and technology clients. He also provides strategic positioning, differentiation and messaging counsel.

Andy has been a pro bono strategic communications advisor to all University of New Hampshire (UNH) Presidents since 2000 as well as a board member of the UNH Foundation. He also holds board positions with Operation Hat Trick, NH Kids Count and NH Hunger Solutions in affiliation with the Annie E. Casey Foundation.

He earned a Bachelor of Arts degree cum laude in communications from UNH and is a Public Relations Society of America (PRSA) Accredited Public Relations Counselor (APR). He is an avid runner and photographer ( and lives in Dover, NH.


Jim Clanton

Board Member

Jim Clanton is currently the Director of Trademark Licensing for Old Dominion University in Norfolk, Virginia where he has been very active in supporting Operation Hat Trick. Jim and ODU have been recipients of the OHT Excellence in Service Award – an award that recognizes licensing directors and universities that make exceptional commitments to the OHT program. Jim has been the driving force for implementing many unique programs that have resulted in positive recognition and outreach to ODU’s extensive military community while also driving the sale of OHT co-branded products.

Under Jim’s oversight, the ODU licensing program is one of the most consistently successful programs in the country experiencing record growth in every year during his management. Jim is active in the collegiate licensing industry regularly speaking and contributing at industry seminars and conferences.

Prior to arriving at ODU in 2014, Jim worked for Birmingham, Alabama based retailer Hibbett Sports for 14 years. He has experience in both Major League Baseball and the collegiate licensed product industries. As a collegiate licensed buyer for Hibbett Sports, he helped manage over 70 College and University assortments operating in over 900 locations in 26 states.

Jim received his bachelor’s degree in marketing from Troy University in 1993 and was a member of the Troy football team where he earned his letter in 1990 and 1991. He is originally from Oneonta, Alabama and married to Lani Graphos-Clanton. He enjoys just about any sporting event, traveling, spending time with his dog Oliver, and learning how to be a foodie with his wife.


Ann Clasby

Board Member

Ann Clasby is the President and Co-Founder of Soul Sisters for a Cause,a strategic marketing company focused to support mission-based organizations,non-profits and corporate social responsibility programs broaden their social impact.

Ann has 25+ years of sales and business development experience and led teams in fast-paced environments to increase sales and market share. She is also the former Sales Manager and Sales Leader for Quad/Graphics,where she founded two new business facilities in Minneapolis and Dallas. Years later she moved into licensing as an executive at Meesh & Mia, a start-up company for women’s licensed fashion for the NCAA and NFL.

Ann earned a Bachelor of Fine Arts degree from Pacific Lutheran University. She lives in Coppell, Texas with her husband Michael and their two amazing children.


Chip Kelleher

Board Member

Chip Kelleher works in wealth management at Bessemer Trust, a privately held, multifamily office. He is also a Regional Director for the Naval War College Foundation in Newport, RI.

Chip is a graduate of the United States Naval Academy in Annapolis, MD where he earned a Bachelor of Science degree in Political Science. Upon graduation from Annapolis, Chip was commissioned as an officer in the Navy and earned his designation as a Naval Aviator flying SH60 SEAHAWK helicopters. He went on to serve with the Marines of 2d ANGLICO as a Joint Tactical Air Controller leading teams in combat operations in Iraq. It was in this capacity that Chip served alongside CPO Nate Hardy in Anbar Province.

Chip left the service in 2008. He lives in Wenham, MA with his wife Kristine and their incredible kids. He enjoys spending time with his family, coaching youth lacrosse, and is an avid outdoorsman.


Denise Lamb

Advisor To The Board – Marketing and Retail Development

Denise is currently the VP of Partner Services with IMG College Licensing and has spent decades in the collegiate brand management, retail and licensing industries. Denise has received impressive accolades for her work, including receiving the coveted International Collegiate Licensing Association’s Licensing Director of the Year Award and CASE Awards for her work.

Denise’s innovative efforts have led to many industry mosts, onlys, and firsts, including developing the first licensed collegiate coffee program, first licensed collegiate water, and the first tourist focused brand extension (Griz Gear) by a university. She has invented numerous in-store and online collateral and promotional concepts, including the first ever collegiate branded wedding, the first full size cut outs used in college, and the first “unpack and stack” collateral packages in the collegiate industry. Denise was also a key driver in securing higher brand value while at the University of Montana – an effort since emulated by the rest of the industry.

Perhaps no other individual in the entire collegiate licensing industry is as well connected as Denise Lamb. In addition to having deep relationships with hundreds of the leading universities in the country, she has direct access to the decision makers at many major collegiate retailers. She is also closely tied to nearly all of the major collegiate licensees that supply the country’s top retailers.

Denise has owned and operated collegiate retail stores in Arizona and Montana. Her ownership and operation of collegiate stores has given her direct expert knowledge on the challenges and opportunities associated with collegiate/sports retail.

In addition to serving a stint on the ICLA Board of Directors she has served on the University of Montana athletic booster club, the Missoula Downtown Association, the Montana Computer Science Fair, and her local school board. She has also been an integral marketing and retail strategy contributor to Operation Hat Trick since its evolution into a national program in 2012.

Denise lives in Montana where she is an avid fly fisher, hiker, golfer, and skier. She is the proud mother of two adult sons.


Marc Sedam

Advisor to the Board

Marc Sedam is Managing Director of UNH Innovation and Associate Vice Provost of Innovation and new ventures at the University of New Hampshire. He has an extensive background in intellectual asset management, licensing, and start-up formation.

In addition to his position with UNH, Marc is the Founding Director of the Peter T. Paul Entrepreneurship Center and serves as the Executive Director of the New Hampshire Innovation Research Center, New Hampshire’s only translational research funding program. He teaches start-up formation at the Paul College of Business and the College of Engineering and Physical Sciences.

Marc has a Bachelor of Science degree in biochemistry from The University of New Hampshire and an MBA from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School with a focus on entrepreneurship and new ventures.


Brian White

Board Member

Brian White is a Vice President and 22-year veteran with IMG College Licensing (a WME company) responsible for overseeing IMGCL’s management, protection, and marketing of some of the nation’s leading collegiate brands. Brian has been on the leading edge of some of the biggest innovations and trendsetting in collegiate licensing history – efforts that have yielded hundreds of millions of dollars in scholarship funding for institutions of higher learning. Brian is the recipient of the Chairman’s Award from industry progenitor William R. Battle as well as the prestigious Joe and Marie Rolle Spirit Award. His work has also been awarded by the Council for the Advancement and Support of Education.

Brian has been very actively involved with Operation Hat Trick (OHT) since its transition from a local charitable concept into an international philanthropic co-brand. Brian was initially tapped by Dot Sheehan to devise the OHT brand/co-brand licensing strategy and has since remained integrally involved in the implementation of strategic branding and marketing objectives for the program.

Brian, an honors graduate of Northern Arizona University, has also owned and operated a collegiate retail store. He has served as president of the board of the Lumberjack Athletic Association, responsible for raising money for NAU Athletics, on the board of NAU’s College of Social & Behavioral Sciences, and on the board of Flagstaff’s Master Chorale. Brian and his wife Alison have four sons and live in Sedona, Ariz.


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Operation Hat Trick is a nonprofit, tax-exempt charitable organization under Section 501(c)(3) of the Internal Revenue Code.
Donations are tax-deductible as allowed by law.