OHT’s Dot Sheehan Recognized With 2019 ICLA Service Award

OHTThe International Collegiate Licensing Association (ICLA) is proud to announce Dot Sheehan, founder of Operation Hat Trick (OHT), as the 2019 ICLA Service Award recipient. 

Since founding Operation Hat Trick in 2008, Sheehan and the organization have raised over $1 million in donations. Going beyond the call of duty, Sheehan's impact, not only on the collegiate licensing landscape, but on the many lives of wounded and disabled veterans has been profound. Utilizing over three decades of experience in collegiate licensing, she created a platform that everyone can rally around - supporting our service men and women as they recover from their wounds of war. A 2013 Innovators'Award recipient, Sheehan is a collegiate licensing leader whose vision and leadership has led to incremental sales to collegiate institutions and inspired universities throughout the country to leverage their brands to help injured and recovering service members and veterans. 

"Dot Sheehan is the poster child for what ICLA's Service Award is all about," stated current ICLA President Adam Parker, associate director, licensing & trademarks at BYU. "Not only has she demonstrated a commitment to go above and beyond the call of duty, she has established Operation Hat Trick, which is a shining example of how a caused-based business should be managed. OHT benefits the consumer, universities, licensees, and most importantly our veterans. Thank you, Dot, for all you have done for our veterans and the collegiate licensing industry." 


Dot Sheehan and Operation Hat Trick

  • Founder of Operation Hat Trick (OHT), Sheehan is a respected collegiate licensing veteran with over 30 years in the industry. Prior to founding OHT, she served as the senior associate athletics director for external relations at her alma mater, the University of New Hampshire.
  • Sheehan has created a globally recognized, multi-million-dollar brand that is a philanthropic organization (501c3) in the collegiate licensing industry supported by over 400 universities.
  • Under Sheehan's leadership, OHT has experienced continual growth every year since inception. In 2018, OHT donations eclipsed $1 million, with the money directly benefiting U.S. military support organizations all across the country.
  • OHT's purpose is to "generate awareness and support for the recovery of wounded service members and veterans through the sale of OHT branded merchandise and products, proceeds of which are donated to selected organizations that fulfill the OHT mission."
  • OHT donations and support positively affect the everyday lives of service members and veterans recovering from visible and invisible injuries by helping to fill the gaps in the care our injured service members and veterans need. "They Promised to Defend. OHT Promises to Support." Their brand and mission are currently embraced by more than 400 colleges and universities, 165 high schools, 21 NHL franchises, 80 MiLB teams, 15 NBA organizations and over 100 companies.
  • CLICK HERE to read more about the positive impact of Operation Hat Trick.

All recipients were formally recognized at the #ICLA19 Awards Luncheon, Monday, June 10, at the World Center Marriott in Orlando, Florida.