Colosseum And OHT Announce Multi-Year Partnership



HAMPTON, NH and LOS ANGELES, CA (January 21, 2019) – Operation Hat Trick (OHT) today announced a multi-year partnership with Colosseum Athletics, a leader in licensed collegiate apparel sales.

OHT has granted Colosseum non-exclusive rights to produce a comprehensive line of high quality OHT apparel for men, women, girls, youth, toddler, and infant which will be offered to select retailers with an interest in supporting injured veterans and service members.

The apparel line will incorporate the most comprehensive military camouflage and Americana theming ever offered in apparel at the college level. It will also be made available to professional league teams and other brands interested in supporting the military through co-branded efforts.  

“Colosseum is a trusted supplier to many of the country’s leading retailers because they deliver high quality and creative apparel and are strongly committed to service,” said Dot Sheehan, Founder and CEO of Operation Hat Trick. “We value this commitment and believe our partnership will positively impact our mission.”

Operation Hat Trick, a 501c3 organization, increases awareness, support and funding for the recovery of wounded service members and veterans through the sale of branded merchandise, proceeds of which are distributed to selected organizations that support OHT’s mission.  OHT’s unique licensed product business model was born in college licensing and is the first of its kind. The brand is widely supported by professional sports leagues, colleges and universities and a growing list of brands in and outside of sports.

“We are very excited to partner with Operation Hat Trick (OHT),” said Colosseum Senior Vice President John Pfeifer. “OHT’s military support mission is incredibly important and something our entire organization is proud to get behind.  We believe retailers and consumers have a strong desire to buy products with deeper meaning and there is no better cause than to support those who sacrifice so much for our country.”

About Operation Hat Trick

OHT generates awareness, support and funding for the recovery of America’s wounded service members and veterans. The organization pursues these goals through the sale of OHT branded merchandise, proceeds of which are distributed to selected organizations supporting the OHT mission. Operation Hat Trick is supported by more than 350 universities and colleges, 130 high schools, 21 National Hockey League teams, 15 NBA teams, 165 high schools, more than 70 Minor League Baseball teams, and over 80 companies. For more information, to give online or to purchase OHT apparel and merchandise, visit

About Colosseum

Established in 1992, Colosseum Athletics is a privately owned collegiate apparel manufacturer holding over 500 licensing agreements with colleges and universities across the nation. Ranked as the 4th largest collegiate apparel company in the US, Colosseum Athletics designs a full fashion apparel line, including men’s, women’s, youth, girls, toddler, and infant. With an industry, leading design team integrating each season’s latest trends into the collegiate apparel line, Colosseum sets the standard in fashion, quality, value and service. By keeping the Fan #1, we will continue to Own The Stands!