CLEVELAND – The International Collegiate Licensing Association (ICLA) is proud to announce Dot Sheehan, founder of Operation Hat Trick (OHT), as the 2019 Service Award recipient.

Since founding Operation Hat Trick in 2008, Sheehan and the organization have raised over $1 million in donations. Going beyond the call of duty, Sheehan’s impact, not only on the collegiate licensing landscape, but on the many lives of wounded and disabled veterans has been profound. Utilizing over three decades of experience in collegiate licensing, she created a platform that everyone can rally around – supporting our service men and women as they recover from their wounds of war. A 2013 Innovators’ Award recipient, Sheehan is a collegiate licensing leader whose vision and leadership has led to incremental sales to collegiate institutions and inspired universities throughout the country to leverage their brands to help injured and recovering service members and veterans.

“Dot Sheehan is the poster child for what ICLA’s Service Award is all about,” stated current ICLA President Adam Parker, associate director, licensing & trademarks at BYU. “Not only has she demonstrated a commitment to go above and beyond the call of duty, she has established Operation Hat Trick, which is a shining example of how a caused-based business should be managed. OHT benefits the consumer, universities, licensees, and most importantly our veterans. Thank you, Dot, for all you have done for our veterans and the collegiate licensing industry.”

Dot Sheehan and Operation Hat Trick

CLICK HERE to read more about the positive impact of Operation Hat Trick.

Sheehan will be formally recognized as the 2019 Service Award recipient at the #ICLA19 Awards Luncheon, Monday, June 10 at the World Center Marriott in Orlando, Florida.

About the ICLA Service Award: The ICLA Service Award is presented to an individual, licensee, company, agency or institution that shows a dedication and commitment to the collegiate licensing process at either a local, regional, or national level. Recipients go above and beyond the call of duty to serve the collegiate licensing industry, their peers, customers and the community.

About ICLA: ICLA provides educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of collegiate licensing. For more information on ICLA, please visit ICLA is administered by the national association of collegiate directors of athletics (NACDA), which is in its 54th year. For more information on NACDA and the 17 professional associations that fall under its umbrella, please visit

Support Operation Hat Trick today

Show veterans that their lives off the battlefield are just as important to our country as their service on it.

Operation Hat Trick is a nonprofit, tax-exempt charitable organization under Section 501(c)(3) of the Internal Revenue Code.
Donations are tax-deductible as allowed by law.