DIGITIZE YOUR BRAND (DYB) AND OPERATION HAT TRICK (OHT) ANNOUNCE TECHNOLOGY PARTNERSHIP TO BUILD AWARENESS OF OHT’S MILITARY SUPPORT MISSION
FOR IMMEDIATE RELEASE
HAMPTON, NH and LOS ANGELES, CA (February 5, 2019) – Operation Hat Trick (OHT) today announced a new partnership with technology and promotional services provider Digitize Your Brand (DYB).
In addition to licensing DYB to produce OHT licensed products that incorporate DYB’s unique Tap2Interact NFC technology, OHT will also incorporate it into its nationally distributed in-store messaging and into its military appreciation events throughout the country.
Tap2Interact NFC technology leverages the newest smartphone capabilities (iPhone/Android) to enable brands to interact with and convey their stories to consumers quickly and effectively. DYB has created cutting edge methods for infusing the technology into apparel and non-apparel products, thus pioneering the interactivity of merchandise even after the point of sale.
“Telling our story to consumers is absolutely critical,” said Dot Sheehan, Founder and CEO of Operation Hat Trick. “DYB’s technology will revolutionize the way we interact with consumers and will help us to continue to tell our story via our products weeks, months, and even years after they are purchased.”
Operation Hat Trick, a 501c3 organization, increases awareness, support and funding for the recovery of wounded service members and veterans through the sale of branded merchandise, proceeds of which are distributed to selected organizations that support OHT’s mission. OHT’s unique licensed product business model was born in college licensing and is the first of its kind. The brand is widely supported by professional sports leagues, colleges and universities and a growing list of brands in and outside of sports.
“We are extremely honored to be able to provide our technology to Operation Hat Trick and its partners,” said Digitize Your Brand Owner Rich Stein. “OHT is a first class organization with an amazing military support mission that we look forward to further advancing using our technology, products, and services.”
About Operation Hat Trick
OHT generates awareness, support and funding for the recovery of America’s wounded service members and veterans. The organization pursues these goals through the sale of OHT branded merchandise, proceeds of which are distributed to selected organizations supporting the OHT mission. Operation Hat Trick is supported by more than 350 universities and colleges, 130 high schools, 21 National Hockey League teams, 15 NBA teams, 165 high schools, more than 70 Minor League Baseball teams, and over 80 companies. For more information, to give online or to purchase OHT apparel and merchandise, visit www.operationhattrick.org.
Digitize Your Brand creates direct to mobile merchandise that launches and drives experiences on devices. Creating deeper and more innovative interactions for our clients and their campaigns. For more information visit www.digitizeyourbrand.com