LEARFIELD LICENSING PARTNERS SCHOOLS, ’47 AND OPERATION HAT TRICK TEAM UP TO SUPPORT LOCAL MILITARY ORGANIZATIONS
Indianapolis. Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, has partnered with ’47 and Operation Hat Trick (OHT), a nonprofit organization that supports the recovery of wounded service members and veterans, to support local military organizations on campuses nationwide.
Five schools (Western Michigan, Northern Iowa, Sam Houston State, North Dakota State and Xavier) in conjunction with their own Military Appreciation football or men’s basketball game, have partnered with ’47 and Operation Hat Trick to raise awareness of the specialty headwear available. Proceeds from the headwear sales go directly to benefit veterans in the local communities of these five schools.
“I am so very proud that Learfield Licensing schools have partnered with Operation Hat Trick to promote OHT on their campuses, at retail and through their advertising/social media channels,” said Dot Sheehan, Founder/CEO of Operation Hat Trick. “By making a commitment to support the recovery of wounded service members and veterans, together we are making a difference-one veteran at a time.”
The sales from Western Michigan are going to support WMU Student Veterans. With assistance from licensees, Learfield Licensing helped outfit the Student Veteran lounge with a new computer, computer chairs, Costco membership and WMU products. In addition to the lounge improvements, a student veteran and bookstore employee was surprised with gifts at the November 8 Broncos’ Salute to Heroes Game versus Kent State.
For North Dakota State’s November 10 Military Appreciation Game against Morehead State, all coaches will wear the ’47 and Operation Hat Trick hats.
Learfield Licensing assisted in the promotion of these events and products with in-store signage, social media graphics and radio and in-game announcements. Social media giveaways included tagging veterans to be recognized with an OHT Hero Box, a specially branded box with athletic tickets and the Operation Hat Trick hats inside. Schools actively participating in the OHT program, include Vermont, Hofstra, Florida Atlantic, Iowa State, Loyola Maramount, Ferris State, The University of North Carolina at Wilmington, Campbell and the University of Texas at San Antonio.
Northern Iowa: Military Appreciation Game- Saturday, November 4 vs. South Dakota
Sam Houston State: Veterans Appreciation Day- Saturday, November 4 vs. Incarnate Word
Western Michigan: Salute to Heroes Game- Wednesday, November 8 vs. Kent State
Xavier: Military Appreciation Game- Friday, November 10 vs. Morehead State
North Dakota State: Military Appreciation Game- Saturday, November 11 vs. South Dakota